Article type - parameter that is set on your side, divides all the articles to groups and can be of any value. For example, 'news', 'longread', 'opinion'.
Articles - list of all articles that had at least one pageview for the selected timeframe with the most viewed one on the top of the list
Author - the name of an editor or a journalist who created the article
Average time on slide - time users spend on each slide on average (in seconds)
Average time on video - time users spend watching the video on average (minutes + seconds)
Avg time - average time users spend on all articles of the website within the selected timeframe
Block CTR - number of clicks on block divided by the number this block appeared on users' screens х100%
Block name - name of the block on the home page that is set on your side and can be of any value
Constant readers - loyal people who come back to your site again and again
Current readability / current recirculation - average finished reading / recirculation for all the articles on the website
Depth - number of pages users go through on average. This number indicates how interesting the website content is to users, making them stay and click through links.
Devices - desktop, tablet or mobile devices your readers use to visit your website
Direct traffic - readers who use browser address line or favorites to access the website; also includes all other unaccounted arrival types (e.g. e-mail software, some messengers)
Finished reading/Readability - percentage of visitors who scrolled the text to the end
Gallery entries - shows how many times the gallery was opened
Gallery open rate - share of users who saw the gallery and opened it
Live - real-time mode showing the events on the site within last 60 seconds
Main page traffic - pageviews made from the main page
New publications only - shows only articles published within the selected timeframe in calendar
New readers - users who are new to your website, meaning they didn't visit it within last 30 days
News traffic - traffic generated by news aggregators (Google news, Apple news, etc.)
Other pages - all the pages of the website except the Main page
Page CTR (click-through rate) - total number of clicks on articles on the page divided by total number of pageviews and multiplied by 100%
Pageviews - total number of website pages viewed during the selected timeframe
Platforms - this is where users read your articles - website, mobile version, Google AMP, Facebook instant articles, mobile apps
Published articles - the number of articles published during the selected timeframe
Recirculation - the percentage of users who read one article and then proceeded to another website page, meaning not leaving the site
Referrals - visits via links placed on other websites
Scroll depth - shows how far do people scroll the article, 100% means all users scroll the text to the end. Note that the metric is related not to the whole page, but only for the article.
Search engines - Google, Bing, Yandex, Yahoo, and others
Search traffic - traffic that comes from search engines
Section/category - thematic sections that are used on the website
Sessions - 1 session lasts for 30 minutes. This means all website entries made by one user within 30 minutes are considered as one session; an entry made after 30+ minutes from the last entry will be considered as a new session for this user.
Site average - the average value of this metric for all the articles on the website
Slide - one image of the gallery
Social actions - the total number of shares in social networks (ex. reactions, comments and shares on Facebook)
Social networks - Facebook, Twitter, VK etc.
Source groups - sources from which users visit website pages. These are: Social, Search, Referral, Direct, News, Main page and Other pages.
Subcategories - structural parts of a category. Not all websites have subcategories.
Time average - time users spend on 1 page
Top source - the source that brings this article the higher number of pageviews
Uniques - number of unique visitors during the selected time period
User type - groups all website users can be divided by, for example free, trial, and subscribers
Video finished - share of users who watched the video to the end
Video launch - how many times the video was launched, including the autoplay
Video length - how much time does it take to watch the full video
Video started - share of users who started watching the video